⭐”Ready to Lasso Off 12 Inches? 🤠🔥The ABC Shark Tank Cowboy Workouts Are Back — 
 75% OFF Black Friday!”
"As seen on ABC’s Shark Tank" + 40,000 Transformations
No Gym* No Strict Diet *Low Impact *12 Home Workouts *Daily Motivation Coaching

MOST WORKOUTS STORE FAT
Not Your FAULT...
You’ve been told that sweating more, pushing harder, and HIIT high tensity workout delivered big results.

The Cowboy TRUTH
When you train too hard, your body goes into survival mode.

❌ Slows Metabolism 
❌ Stop Burning Fat ....
❌ More Weight Gain 

The Cowboy Truth

 Shocking discovery about gyms 

Back in 2003, when I first started as a personal trainer at Gold’s Gym in Austin, Texas, every trainer — even the fitness manager — pushed the same formula:

> Sell $1,550/month packages.
> 5 days a week.
> 1-hour sessions.
> Extreme workouts.

Not one of them talked about results.
The focus wasn’t on clients getting leaner —
it was on making the gym more money.

And I remember thinking…

**That’s Bullshit.

Because here’s the truth:

You didn’t fail because 
you lack discipline.

You didn’t fail because 
you got older.

You didn’t fail because your metabolism is “broken.”

❌ You failed because the fitness world taught you to 
train hard… not effective.

- They told you to sweat more ...
- Push harder... (P90x, Crossfit, HIIT Training, ect)
- Longer workouts ...
- More cardio ...
- Plyometrics, box jumps, lunges ...

BLAH, BLAH, BLAH ... 
Don't get me started as this shit fires me up! 

Extreme workouts and endless cardio don’t trigger fat loss.
They burn you out… 
and make your body fight against you.

❌ You’ve spent years trying to burn fat the hard way.

❌ You’ve worked harder than you ever need too.

 ❌ And not once did anyone teach you ... they sold quick fixes. 

Oh but wait ... Let's talk diets!
Fad diets (Atkins, Paleo, Keto, Zone Diet, South Beach Diet)
Cut Carbs, Load up on Protein, Starve yourself ... 

I'm not done ... 
Sly Fitness Marketers are lazy ...
BUY my $500 of crappy supplements you piss down the toilet ...

Nobody ever taught you: 
-How to workout to Lose Fat at an attainable pace. 
-How to eat healthy, but enjoy fast food, BBQs, beer and yummy desserts..
-The right supplements for your fitness goals...
-Mindset motivation and goal setting to ensure longterm commitment

You have the good ol Montana Cowboy Handshake ... the struggle ends today.

You don’t need — more effort.
You don’t need — long workouts.
You don't need — 5 workouts a week
You don't need — to live on a strict diet

You need the right Coach... 
One in your corner who's been through hell 
and back and won't quit.

The Moment your Life will change ...
You need the right Coach... 
One in your corner who's been through 
hell and back Twice and won't quit.

Cowboy Solution
Lose 12 inches Secret is Revealed with Cowboy Ryan's Home Workout Program, ONE Simple Change Will Revolutionize Your RESULTS! 
Learn the #1 Secret to Lose12 Inches 
LOSE12 inches Secrets
(Online Videos)
Digital Videos #4 ($119 Value)
You'll Learn the Entire LOSE12 program so its NO Mystery as how to lose inches in record time now and forever~
Patented LOSE12™ Inches Software ...
This changed everything ...
My patented software calculates your exact fat-loss zone — down to the beat.
Just use your device, stay in your zone, 
and Lose 12, 24, 36 or 48 inches.

🔥 Burn 3x Body Fat 
❤️ Precise Heart-Rate Zones (60%–80%)**
💤 Most accurate formula
 💪 Learn it once - use it Forever
You Only Burn Fat when your heart rates at the right beats per minute (BPM)
 - Not too slow
- Not too fast
You Own the Tools...
Apple Watches, I-Phones, Androids, Fit bits, phone Apps and watches have a heart-rate monitor.
I decided I wasn’t following regular gym “money method” 
I was here to deliver what would actually change a person’s life 
— RESULTS at an Attainable Fun Pace!

I Switched every client to short, fast pace, muscle tone, cardio workouts 
and began training people in the body’s Fat-Loss Zone — 
a scientifically proven method that’s been 
around for over 40 years,
a method focused on burning fat, not muscle.

The results were immediate.

In the first week, clients started losing up to 5 inches.
They weren’t suffering or dreading workouts anymore —
they felt energized, during and after, because they were finally training effective, not extreme.

That’s when I knew I had discovered an unstoppable fat-loss formula.

Fast Forward 20 Years…

LOSE12™ became the fastest-growing online training system in America —
featured on:

🌟 **ABC’s Shark Tank**
📺 **CNBC & SpikeTV**
📰 **Entrepreneur & Forbes Magazine**

…for helping over 40,000 clients Lasso Off 12 inches and rebuild their Life!
Why The Cowboy Workout Is A...
"MUST"
Lasso Off 12 Inches
Cowboy Workouts are Fun!
Cowboy workouts burn 
3x Body Fat with less effort
and Hi-Energy Fun ! 

👉 3 workouts a week
⏱️ Only 28 minutes
💥 12 total workouts

LOSE 12 inches with Cowboy Ryan!
Workouts are Efficient!
Every workout Cowboy Ryan keeps in you in the Fat Loss Zone!
  • 3x More Fat Loss
  • ​Build Lean Muscle 
  • ​Shorter Workouts (28 Min)
  • ​36hr ⏱️ After-Burn Fat Loss

3 Levels of Workouts ...
*Any Age (30 - 70 yrs old)
*Any Shape (15 lb - 120 lbs overweight)
Cowboy Ryan Workouts
Beginner - Intermediate - Advanced
Level 1 - Beginners
Foundation Level
Digital Videos #1 ($49 Value)
If you NEVER Worked Out

#1 Most Successful Workouts -
This is a collection of daily "Get Active" tasks to burn calories and build a foundation for those who have NEVER worked out, ARE older or overweight.  START HERE and work your way up to Level 2 and 3. 
Level 2 - Intermediate
Momentum Level
Digital Videos #2 ($99 Value)
Build a Foundation First

#1 Most Successful Workouts -
This is a collection of daily "1 Minute" workouts to burn calories and build a foundation for those who have NEVER worked out, ARE older or overweight.  START HERE and work your way up to Level 3. 
Level 3 - Advanced
Lose 12 inches level
Digital Videos #3 ($199 Value)
Lose 12 inches BurnFat

#1 Most Successful Workouts -
This is a collection of 28 Minute" workouts to rip, burn and Lose 12 inches.

5 Phases Cowboy Workouts 

Let's talk about the plan ...

The 5 Phases Of a Successful Workout:

1) Hi-Energy Motivation from Cowboy Ryan to Jumpstart Your Mind.
2) INNER Furnace will help prime the muscles, starting with the Abs to make workout more effective.

 3) STRENGTH will focus on controlled, slow bodyweight strength movements and Hold N Mold to maximize MUSCLE OVERLOAD so you can get more toned, strength and toned with less repeated reps.

4) FAT LOSS ZONE is working the body out in the 60% -80% max heart rate with intervals cycles 
to TARGET BURNING FAT during exercises and NOT muscle.  

5) AFTER BURN is where you get up to 36Hours of "AfterBurn" of Pure Fat to really boost your results

Your Comeback Awaits You ...
Lose 12 Inches and 
Love the person in the mirror...
Lose the tired, sluggish, achy, depressed version of yourself you’ve been living for years.

Wake up with ENERGY...

Move without stiffness 
Without Joint pain...

 Your pants are baggy ...
Your belly shrinks...


Why Cowboy Ryan as Your Trainer Is A...
"MUST HAVE"
Back pain to 
Rodeo Champion
 
After creating the Lose 12 inches I tested it myself...
In 82 days, I heal 2 years of back pain
Lost 33 pounds, 22% body fat to 4.3%
Developed Rodeo Abs "As seen on ABC Shark Tank" and returned to the Pro Rodeo to win a National TV Championship on FoxSports

Mindset Motivation Coach
No guessing, struggling or Alone.

Train in your living room with Cowboy Ryan as your personal trainer guiding you step-by-step, pushing you, and firing you up to make your comeback.

WHOA…That’s What I’m Talkin’ About
15 Doctors Said I Would Never Rodeo Again or do Any Physical and Live with a Bad Back.
Doctors told me to sit still, avoid pain, and “be realistic.”
In hopes to avoid back surgery.

But I wasn’t ready to quit on my life — or my dreams.

So I stopped doing the “Extreme Workouts” …
and trained efficiently instead!

One change did what the experts couldn’t:

🔥 End 2 years of back pain.
🔥 Melted stubborn fat.
🔥 Rebuilt muscles I Lost
Not Hype ... Just Horsepower!
🤠 THE COWBOY COMEBACK
I grew up high in the mountains of Montana, where winters are mean and chores don’t care how cold your fingers get. You learn early that life doesn’t hand you anything. If you want it, you work for it.

I rode that lesson straight into the arena lights... 
all the way to becoming one of the 
Top 50 professional bareback riders in the world. 

The roar of the crowd, the cameras, the adrenaline kicking beneath me… 
it was everything a kid like me ever dreamed about.

Then pain showed up.
Not from one big wreck.
Not a dramatic moment with a doctor rushing onto the dirt.

Just a slow, tightening ache in my back. Every week it got worse, until riding wasn’t excitement anymore—
it was agony.

Instead of signing autographs and being interviewed on TV after big rides…
I spent two years sitting in waiting rooms, staring at clinic walls.

15 doctors.
Every one of them looked at me like my future was already over.

“You’ll never ride again. 
You’ll never do anything physical again.”

Take the pills.
Live with the pain.
Find a normal life.

But I didn’t grow up in a place where “normal life” is something you settle for.
I didn’t want a paycheck.
I wanted my life back.

So I did something that made absolutely no sense to anyone but me:

I became a personal trainer.
Not to help others.
Not to start a business.

I did it to fix myself.

I put the certification fee on a credit card because I wasn’t working, wasn’t riding, and I sure wasn’t earning. My friends thought I’d gone crazy.

What I learned cracked the whole story wide open.

Doctors fix bones.
Chiropractors adjust vertebrae.
But I didn’t have a spine problem…

I had a muscle problem — and no one was treating it.

And since I could no longer train hard like an athlete, I had to learn how to train smart.

That’s when I found the Fat-Loss Zone.
Not for weight loss.
Not for vanity.
But for healing.

A precise zone where the body burns fat without breaking down muscle, protects the joints, and rebuilds instead of destroys.

So I tested it on the only lab rat I had: me.

In 82 days, something wild happened.
I didn’t just heal…

I dropped from 22% body fat to 4.3%,
lost 33 pounds,
and built those ripped Rodeo Abs that millions would later see on TV.

That system put me back in the arena.
It won me a National Championship on FOX Sports.
It became the Lose 12-Inch Program, the one that helped more than 40,000 people transform their bodies and their comeback.

That same system took me to ABC’s Shark Tank, where Daymond John became my business partner.
It led to CNBC, Forbes, Entrepreneur Magazine, Spike TV with Jillian Michaels… all from a cowboy just trying to get his life back.

Truth is, I never wanted to be a trainer.
I never dreamed of building gyms.
I didn’t chase fame or cameras.

Life cornered me.
Pain broke me.
And the truth rebuilt me.

Now it’s my turn to hand that truth to somebody else who refuses to settle.

Life didn’t give me a second chance.
I had to fight for it, earn it, and build it with my own two hands.

And now I’m here, looking you straight in the eye, telling you the truth most people never hear:

You don’t need perfect genetics.
You don’t need fancy workouts.
You don’t need to be young, strong, or pain-free.

You just need the right method —
a smarter way to train that protects your joints, rebuilds your body, and gives you your life back…

... the same way it gave mine back.

So if you’re tired of hurting, tired of feeling stuck, tired of believing the best days are behind you…

Then it’s time.
Your comeback starts now.

And I’m going to ride it with you every step. 🤠🔥

Daymond John
ABC Shark Tank & FUBU Founder
The Lose 12 Inches system is the cornerstone of Cowboy Ryan's franchise gym with partner Daymond John!

 COMEBACK Continued ...
**NATIONWIDE**

With Daymond, we created a franchise gym built around Fat-Loss Zone.
Members wear heart rate monitors and trainers kept clients in the fat-loss zone.

We weren’t selling memberships.
We were selling **Guaranteed Results.**

Were approved to franchise in all 50 U.S. states.
We tested 3 locations — and they were total smash hits with waiting lists out the door.

We were preparing to launch 1,500 locations nationwide.

Then COVID hit.
The entire expansion froze.

---

💔 **AND THEN LIFE HIT HARDER**

Before we could rebuild, tragedy struck again.

My 11-year-old son died due to medical negligence.

The same kind of “experts” who once told me I’d never ride again…
now took my child from me.

It shattered everything —
my business, my marriage, my plans, my home, my life.

I went from a nationwide franchise…
to living in a camper on a ranch.
Stripped of everything again.

But just like before, I refused to quit.

Cowboys don’t quit.
Cowboys rebuild.

---

**ONE MORE COMEBACK**

At 51 years old, I went back to the Lose12 inches system that saved me 
years ago.

I got in the best shape of my life — again, returned to rodeo ranked 7th in the state of Montana and qualified for the State Rodeo Finals.**

Nobody in rodeo has ever done that at 51.

This system didn’t just rebuild my body once.
It rebuilt it twice.

It rebuilt an identity.
It rebuilt a life.
It rebuilt a father who lost everything.

---

**WHY I’M BACK NOW**

Opening Cowboy Ryan franchise gyms nationwide...

Get Lose12 inches System in Living Rooms across America...

Deliver Results ... Not hype.

I’m back ...
People are hurting.
Not lazy. Not broken. Just tired, stiff, overwhelmed, and frustrated.

They don’t need a gym.  
They need a comeback.

The comeback starts here.
My Real Clients 
- Results - 
They started where you're at now 
and they learned to train effective, not extreme.

Now It’s Your Turn to Make a Comeback
Introducing Lose 12-Inch Cowboy Comeback Program
1. Fat Loss Zone Workouts to Lose 12 inches in Record Time!
FAT LOSS Secrets 
($197 Value)
You'll Learn the Entire LOSE12 program so its NO Mystery as how to lose inches in record time now and forever~

These workouts combine my 4 core elements when trying to get faster results at home: Inner Furnace, Hold N Mold, Fat Loss Zone and 36hr "AfterFatBurn" this is to allow you to get leaner, firmer, stronger and incredibly confident in yourself without spending hours working out. 

We start off Sculpt n Shred with me(and hundreds of others) in Phase 1 so be ready to hit the workouts together. As we progress in SCUPLT N SHRED, you'll get leaner, stronger and firmer!  PLUS you'll notice your pants getting baggy. 

I am SOOO Excited for you to experience the power of my training program!

2. Follow Me Workouts
Lose12 Workouts
($97 Value)
We've helped 40,000+ men & women transform their bodies using our workouts. For this challenge, it's our best organized program to deliver the fastest results. 

You just access your workouts via Mobile Phone and BAM you're working out with Cowboy Ryan.

Then you will have instant messaging to the community of like minded people participating.

For this to be so easy you'll follow my specific sequence in each workout: Inner Furnace, HoldNMold, FatLossFormula, 36hr AfterFatBurn.

With these workouts you can expect to Lose a minimum of 12 inches, your pants 
will be falling off you and the strength will be very noticeable. 
3. Motivation Videos 
Motivation Secrets ($109 Value)

#1 Most Powerful Motivation Tool -
This is a collection of 1 minute motivational videos Cowboy Ryan and the RodeoFIT team shot to inspire, educate and motivate you with a new message each day to BOOST your motivation, momentum and condition your mind for success.  

Every workout in this 30-day program comes with a short, powerful motivation video from Cowboy Ryan — the same grit, mindset, and no-excuse fire that helped him rebuild his life after 15 doctors counted him out. These aren’t cliché pep talks or “you got this” speeches. 

They’re real lessons about discipline, confidence, and fighting through setbacks, delivered in a raw cowboy voice that hits home. 

You’ll feel like someone’s in your corner every day, pushing you when you slow down, reminding you why you started, and helping you build a stronger mind at the same time you rebuild your body. This isn’t just a fitness program… it’s a comeback mindset you’ll carry into every part of your life.





🔒 Only Available On This Page - never offered again.

 Your One Chance to Get the Full 
Cowboy Comeback Program
💥  Get the proven system that rebuilt a broken cowboy and helped 40,000 people Lose 12 inches.

What's Included When You Join Today
  • Lose 12 inches At-Home 4 Weeks Training ($499 Value)
  • ​Daily Vids Motivation ($99 Value)
  • Cowboys PhoneApp ($70 Value)
  • Blueprint Fitness Map($29 Value) 
  • ​Track Your Progress ($19 Value)
  • Fitness Test  ($20 Value)
  • ​Supplement Guide ($49 Value)
  • ​Supplement Card (40% Savings)
  • ​Community Support (Priceless)
Total Value: $849
List Price: $397
You Save: $300 (90%)
Today's Price: $97
 Lasso Off 12 inches -At-Home 
Today For:
💰 One-Time Payment: $97
No Monthly Fees * Instant Access * Full 30-Day Program
🔒12-Inch Cowboy Guarantee - Lose it in 4 weeks 
or keep the entire program FREE.
⏳ *This offer disappears when the time hits zero. 
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Here's What's included:
"1 Minute Motivation"
(Online Videos)
Digital Videos #4 ($97 Value)
 Digital Video version:

#1 Most Powerful Motivation Tool -
This is a collection of 1 minute motivational videos Cowboy Ryan and the RodeoFIT team shot to inspire, educate and motivate you with a new message each day to BOOST your motivation, momentum and condition your mind for success.  
Blueprint Fitness Map
($29 Value)
It's most important you have a solid map to achieve your daily, weekly goals.
Track Your Progress
($19 Value)
It's most important you document every step and your measurements from day 1.  (Includes Body Measurements, Daily Task and Goals)
Community
Join the Healthy-At-Home Team as this is for ANYONE looking for amazing support from thousands on a quest to improve the quality of their lives! Burn fat, tone muscles, improve flexibility, boost confidence, get in shape and have fun!

STOPPING BEING ALONE

Our Incredible community brings the Energy, motivation
and personalities to our journey of getting fit together. Cowboy Ryan and his community of cares about you and invite you to bring your challenges, struggles, upsets in life to our family and allow us to help you along your journey. 

lncludes: 
  • Social Media / Online private group
  • Unlimited Email / Online Support
  • Meet New Friends
FREE BONUSES ..
Fitness Test
Find out starting point ($20 Value)
Healthy-At-Home  test is the most important part of starting your training so you can see progress along your fitness journey.

Before getting started ... 
Let's take the Fitness level test to establish a base line for your current level of health so you know where you're starting and then can measure progress to stronger, leaner, quicker, faster, athletic body. 

Don't skip this step ...
Keeping your body healthy is vital for your happiness.  
Supplement Guide
What You MUST Know ... ($49 Value)
Performing at your highest level is attainable with supplements.

This simple guide will teach you the NO BULL TRUTH about supplements, what they do, why they work and what is most important to know before taking or buy them.

This is one of the most valuable guides to end the overwhelming feeling of 1,000 different supplements choices.

Foods alone don't get the job done so that is why we turn to supplements to fill in the gaps missing for speedy muscle recovery, muscle building, toning, shredding and elasticity.
SUPPLEMENT CARD
(This card valid for RodeoFIT Team members)
Gold Buckle Supplement Card
(40% SAVINGS)

This exclusive Gold Buckle Rodeo Card gives you 40% OFF all Supplement. We specialize in a supplement line for weight loss, energy boost, daily vitamins, muscle recovery, muscle building and pre/post workouts. 
 Some Cool Supplements:
  • ​RodeoFIT8 Protein powder
  • RodeoFIT 8 Second Energy
  • RodeoFIT8 Keto Cowboy
  • RodeoFIT8 PowerPack vitamins
  •  and much more...
Support
Hotline Support ($200 Value)
SUPPORT LINE
 Online Digital Videos:
You’ll also receive unlimited email access to my team.

If we can’t help via email ...  
We’ll give you a call, and you can speak to myself 
or one of my coaches for FREE!

During your private call ...  
We’ll answer any questions you have, address any major issues and help your unique situation.

Please contact us – I sincerely encourage it.

🔒 Only Available On This Page - never offered again.

 Your One Chance to Get the Full Cowboy Comeback Program
💥  Get the proven system that rebuilt a broken cowboy and helped 40,000 people Lose 12 inches.

What's Included When You Join
  • Lose 12 inches At-Home 4 Weeks Training ($499 Value)
  • ​Daily Motivation ($150 Value)
  • Cowboys PhoneApp ($70 Value)
  • Fitness Blueprint ($29 Value) 
  • ​Track Your Progress ($19 Value)
  • Fitness Test  ($20 Value)
  • ​Supplement Guide ($49 Value)
  • ​Supplement Card (40% Savings)
  • ​Community Support (Priceless)
Total Value: $849
List Price: $397
You Save: $300 (90%)
Today's Price: $97
Join Lose 12 inches -At-Home 
Today For:
💰 One-Time Payment: $97
No Monthly Fees * Instant Access * Full 30-Day Program
🔒12-Inch Cowboy Guarantee - Lose it in 4 weeks 
or keep the entire program FREE.
⏳ *This offer disappears when the time hits zero. 
countdown
00Hours00Minutes00Seconds
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Watch Video of Results!
DISCLAIMER: The results figures stated anywhere on this funnel are individual figures and training results. Please understand that training results are not typical, and we are not implying that you will duplicate them. The fitness results reported on this funnel are typical results for any clients who meet our criteria and agree to a minimum monthly training program. Average fitness results deliver around 12" lose during the first 30 days to customers who workout using our entire program. We back the delivery of our services with a money-back guarantee. We have the benefit of doing fitness training for 15+ years, and have an established following of past result. The average person who follows an workout program gets little to no results. We are using these references for example purposes only. Workout results will vary and depend on many factors including but not limited to background, experience, work ethic and mostly diet. All fitness programs entail risk as well as massive and consistent effort and action. If you’re not willing to accept that, this is not for you.

>ABOUT THE STRATEGY SESSION: After completing an application, you will get the opportunity to schedule in a Strategy Session with a qualified person from our team. This is completely optional. The Session lasts about 60 minutes and if you do not want to work more closely with us, you can leave without buying anything. The Strategy Session to provide insights on the operations of your workout program and offer strategies for more results that you will be able to implement right away.

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